
With one builder and 20 internal users, Retool currently costs $110 per month on Team or $350 per month on Business when billed annually. That is $1,320 or $4,200 per year before extra AI credits, external users, implementation work, or an Enterprise agreement.
The calculation matters because “$5 per user” is incomplete. Retool charges separately for builders and internal users, and the rate changes by plan. Retool pricing
Retool cost table
These figures were calculated on 12 August 2026 using Retool's public annual cloud rates:
- Team: $10 per builder per month and $5 per internal user per month.
- Business: $50 per builder per month and $15 per internal user per month.
Each scenario assumes exactly one builder in addition to the stated internal users.
| Internal users | Total seats | Team monthly equivalent | Team annual total | Business monthly equivalent | Business annual total |
|---|---|---|---|---|---|
| 5 | 6 | $35 | $420 | $125 | $1,500 |
| 20 | 21 | $110 | $1,320 | $350 | $4,200 |
| 50 | 51 | $260 | $3,120 | $800 | $9,600 |
The formulas are simple:
Team = $10 + ($5 × internal users)
Business = $50 + ($15 × internal users)Retool's current pricing page defines a builder for billing as an enabled user who built or edited an app, workflow, or agent during the billing cycle. Its FAQ says assigned builders can create, edit, and publish, while internal users can use apps and may explore or draft without consuming a builder seat. Check the assignment and billing behaviour in your account before relying on that distinction in an approval policy. Retool pricing
What the total includes—and what it does not
Retool Team currently includes unlimited web and mobile apps, 5,000 workflow runs per month, a staging resource environment, and app release versions. Business adds audit logging, richer permission controls, portals and embedded apps, unlimited resource environments, unlimited modules, and access to external-user pricing. Retool pricing
The table does not include:
- more than one builder;
- external users such as clients, partners, or vendors;
- Enterprise or self-hosted pricing;
- additional AI-credit packs or agent hours;
- implementation, data cleanup, integrations, testing, training, or maintenance;
- taxes or currency-conversion costs.
Those exclusions are deliberate. Adding a guessed “implementation multiplier” would make the total look precise without evidence.
Add builders before approving the budget
The cheapest-looking model often assumes one builder forever. That may be correct for a small team, but it may also create a single point of ownership.
Every additional builder currently adds $10 per month on annual Team pricing or $50 per month on annual Business pricing. For example, two builders and 20 internal users would be $120 per month on Team or $400 on Business.
Count the people who must be able to:
- change a query or integration;
- alter application logic;
- publish a new version;
- diagnose a failed workflow;
- cover for the primary builder.
Do not give someone a builder seat merely because they approve a business decision. Separate “can change the app” from “can approve the workflow result” and “can approve a release.” Then confirm whether the chosen plan supports that separation in the way your team needs.
Team or Business?
Do not default to Business because the app is business-critical. Start with the controls you actually require.
Team is the lower-cost choice in these scenarios and includes staging plus release versions. Business becomes relevant when you require features Retool currently lists there, including audit logging, richer permission controls, portals or embedded apps, custom branding, and multiple resource environments. Retool pricing
Ask four questions:
- Do we need an audit log at the platform level, or will a record-level history inside the app satisfy the operational requirement?
- Can Team express every role and permission boundary we must enforce?
- Do people outside the organisation need authenticated access?
- Do development, staging, and production need separate connected-resource environments?
An answer of “yes” does not automatically prove Business is the only solution. It tells you what to verify in a trial and contract review.
Compare the billing model with KasiLabs
KasiLabs prices the workspace rather than separate builder and internal-user seats. Current plans are:
| Team size represented | KasiLabs plan | Workspace members | Live apps | Monthly workspace fee | Annual workspace fee |
|---|---|---|---|---|---|
| 5 | Starter | Up to 5 | 1 | $29 | $348 |
| 20 | Growth | Up to 25 | 5 | $99 | $1,188 |
| 50 | Scale | Up to 100 | 20 | $299 | $3,588 |
These are not equivalent Retool replacements. A KasiLabs member is not the same billing role as a Retool builder or internal user, and each platform includes a different product.
KasiLabs also separates the workspace fee from paid app services. Starter includes $10 of monthly connection credit, Growth $50, and Scale $200. AI, document, email, image, storage, and semantic-search activity is charged against that credit and the rates published on the KasiLabs pricing page. Domains and payment processing remain separate.
The business owner can set daily and monthly limits. KasiLabs checks the available budget before a paid action starts. When the limit is reached, that paid request is blocked; parts of the workflow that do not need the paid service can continue where the app was designed to support that state. AI app spending-limit guide
This creates a different cost question:
- Retool: how many builders and internal users do we need, and which plan controls are required?
- KasiLabs: which workspace plan fits the members and live apps, which paid services does the workflow call, and what limit should stop that paid work?
Neither model is automatically cheaper. Retool can be economical when one technical builder serves many internal users on Team. KasiLabs can make member growth easier to forecast when the workflow fits a workspace plan, but paid-service usage still needs a deliberate allowance.
A budget worksheet that will survive review
Put these lines in the purchasing sheet rather than one “platform” number:
| Cost line | What to record |
|---|---|
| Subscription | Plan, billing cadence, renewal date, and currency |
| Builders | Named people who create and publish changes |
| Internal users | Employees who only use the apps |
| External users | Clients, partners, vendors, or public access |
| Usage | Workflow runs, AI credits, agents, or paid service actions |
| Implementation | Data, integrations, initial build, testing, and training |
| Ownership | Who handles changes, incidents, and absence cover |
| Exit | Export, handover, and replacement work that has been verified |
For every variable line, state what happens at the limit. Does the action stop? Does the app remain available? Does the provider charge an overage? Does an administrator have to approve more?
That reached-limit behaviour can matter more than a $10 difference in the starting plan.
The decision for 5, 20 and 50 users
For one builder plus five internal users, Retool Team is $35 per month on annual billing. The Team plan is the obvious public-price starting point because six total users exceed the Free plan's five-user allowance.
At 20 internal users, Team is $110 per month. Before choosing Business at $350, verify the exact permission, audit, portal, branding, or environment feature that requires it.
At 50 internal users, the gap becomes $260 on Team versus $800 on Business. At this size, builder coverage, permission design, user lifecycle, and app ownership deserve as much scrutiny as the seat total.
If the team has a capable Retool owner and the required controls fit Team, Retool can be a sensible purchase. If the operational experts cannot maintain the application and every change returns to an engineering queue, price alone is hiding the ownership cost.
KasiLabs is built for that second situation. Bring one real workflow, test it in a private working version, set access and paid-action limits, and approve the release only when the people doing the work can use it without a developer beside them. See how KasiLabs works.
Sources
- Retool pricing, accessed 12 August 2026
- Retool pricing V2 explanation, accessed 12 August 2026; used for the role-pricing rationale, not current rates
- KasiLabs pricing, accessed 12 August 2026
- KasiLabs spending-limit guide, accessed 12 August 2026
